Search Engine Optimisation (SEO) is a technical, content, and Authority optimisation strategy, critical for improving website rankings in organic search engine results pages (SERPs), all meaning better traffic and high conversion rate in general, through optimisation of the main terms used by your target audience. The central concepts in SEO are Discoverability, Crawlability and Relevance. Discoverability is all about marketing, informing the world of your website and all it entails. Crawlability, on the other hand, is all about improving the accessibility of your site. The premise behind this is that Search engines send out Web Crawlers (Automated Programs), which visit your website and try to comprehend posted content by going through every page on your site, the goal of this being understanding what they see. And finally, we have Relevance, which means sticking to a topic and assisting search engines to understand the niche of your site (what your site is about).
With that said, here are ten tips on how to improve your Search Engine Optimisation:
1. Keyword Research
This tip forms the first step in SEO, implemented through adequate research, to find out words that your target audience uses, then incorporate these words discovered (Keywords) on the relevant post or page. It’s also worth noting that you should these keywords in the first words of your content’s title, as this bit is of utmost importance to the way search engines locate your post.
2. Always use Trustworthy Sources for SEO Advice Online
It’s unfortunate to know that people more often than not fall short of what they purport to know online, and landing on bad advice has become quite the common phenomenon. So Beware of SEO Forums, among other untrustworthy for they are too often full of ill advice than with illuminating ways forward.
3. Website Coding
Adopt the use of newer, efficient and effective innovations in website design, such as the use of Cascading Style Sheets (CSS), to scale down the intensity HTML page code formatting, thus making everything a whole lot easier for search engines to understand what they see.
4. Simple Navigation System
Make navigation in your website direct and easy to use. We can achieve this objective by using clear text links to connect all the parts of your site like a web. It is also advisable to avoid image links or animated flash links, for they fare poorly is Search Engines navigation on your site.
5. Links in Content should be From Trusted & Relevant Sources
Links are likes votes, the more trustworthy and pertinent the better. Thus focus on quality and not quantity, with citations being from reputable sources and relevant to what you are dealing with (Content).
6. Design Sitemap Page for your Website
A sitemap is in simple terms a list of all the pages on your site along with brief, rich keyword descriptions of the mapped pages. This tip boosts discoverability by a search engine, as well as linking content together as one unit.
7. Be Mindful of Technical Elements
Ignorance is ill advised here, for a lot is occurring in the background in a technical perspective that can cause massive complications in how search engines view your site. Good examples here include the likes of web hosting companies. If your host also hosts pornographic sites, then you most likely to fall prey to guilty by association, since search engines like Google don’t like such content/ websites.
8. Use Web Analytic Programs to Track your Progress
Tracking progress is of fundamental importance for the deliverance of featured material. Thus, with the help of web analytics programs such as Google Analytics, through well-defined statistics, you will be able to see how people are interacting with your website, as well as traffic from search engines, and act accordingly.
9. Submit your Site Location Details to Search Engines
In simple terms, Inform search engines such as Google, Microsoft and Yahoo, of your where you are on the internet (web address). It does not guarantee of drastic results, but it sure is a good place to start. These search engines afore-mentioned, all have the facility allow for the submission of such details such as the pages on your website.
10. Great Content is the Key!
This tip is the ultimate key to SEO. Create great, up-to-date, refreshing content, full of admiration and life. Topical and frequently refreshed sites are a great preference to search engines, and all in all, we should put out audience first and deliver great content that is meaningful, informative and helpful.