For the third consecutive year, the pan-African and fully integrated Conglomerate, Dangote Group, has again emerged as the Most Valuable Brand in Nigeria for the year 2020, the outcome of the 2020 edition of the Annual Brand Evaluation, “TOP 50 BRANDS NIGERIA” has revealed.
Though, still themed Top 50 Brand, however, 60 brands were evaluated as being top of the pack in commemoration of Nigeria’s Independence Diamond Jubilee as announced by the organizers earlier at the beginning of the year.
The emergence of Dangote brand as the most valuable for the third time in Nigeria is coming a year after the company was named the most admired African brand, of African continent origin, by consumers in the Continent ahead of the telecommunication giant, MTN in a survey of 100 Africa best brands which was announced in Johannesburg
In a statement by Top 50 Brands, made available to journalists ahead of the formal public presentation of the brands, Taiwo Oluboyede, Chief Executive Officer said:
“IN THIS SPECIAL EDITION OF THE ANNUAL TOP BRANDS EVALUATION, I AM GLAD TO INFORM YOU AGAIN THAT NIGERIAN BRANDS HAVE TAKEN THE SHINE BY MAINTAINING THEIR LEADERSHIP POSITIONS. WE ARE PARTICULARLY DELIGHTED THAT LOCALLY MADE BRANDS DON’T JUST TOP THE LIST, THEY ALSO RECORD THE MAJORITY AMONG THE TOP 10, WITH SEVEN OF THE 10 BRANDS BEING NIGERIAN.”
A brief summary of the 2020 report as published on their website, reveals that Dangote Group topped the list of the Most Valuable Brand 2020. This is followed by MTN which also doubles as the Most Valuable Multinational and Telecom Brand.
