Van Calebs, a Ghanaian event planner, has bemoaned what he calls a horrific experience he had while trying to put on a significant event in Togo.
The “Black Friday” show promised to provide viewers with excellent pleasure by fusing music, fashion, and sports.
Van Calebs and his staff had great expectations for the event and were confident that the Palais de Congress event centre would be packed to full because a number of Ghanaian and Togolese performers had been lined up for it.
However, the auditorium was almost empty despite the presence of Ghanaian celebrities like Van Vicker, Prince David Osei, Patapaa, Chief One, and Jah Phinga as well as a number of A-list Togolese artistes and entertainers, and organisers had to waive the charge and make it a free event to draw attendees.
The event was dubbed “the worst day of my life” by Van Calebs.
He said that the show’s goal was to help Togo’s entertainment industry recover, but the local promoters he trusted and invested in to help market the event undermined him.
“I had to personally start bringing in people to enjoy the show for free. The Togo people felt threatened that we were gonna make it big so they sabotaged our show . I cried all night.
“Investing into entertainment in Togo is worst than entering hell fire. As a person with over a decade of experience in the event and advertising industry, this has been my worst experience so far” he bemoaned.
