Don Jazzy, a stage name for Nigerian producer Michael Collins Ajereh, has responded to claims that he uses “streaming farms” to raise the popularity of his signees’ songs on streaming services by purchasing “false streams.”
This comes after fans publicly criticised the record label partners and music executives on social media for faking stream counts to benefit their artists.
The Mavin CEO, however, asserted that there was no such thing as a “streaming farm” in a recent interview.
He cautioned upcoming musicians not to be duped by claims that an active streaming farm might increase stream volumes.
He admonished them to work harder.
Don Jazzy said: “All these side talks of there is a form of streaming farm somewhere, makes you become lazy. Go and create beautiful music and do all you need to do to market your songs.
“Don’t sit down there and be assuming ‘this person is getting here because there’s a streaming farm somewhere’. Trust me, it’s just going to be affecting you. You will be thinking that it’s unattainable. You can not get it. Ogbeni, you are doing yourself a disservice.”
“There’s no goddamn f*cking streaming farm. Or I don’t know whether people have it. But take it from people like us that are succeeding, that are at the forefront. I’m telling you that there’s no goddamn streaming farm. It doesn’t make any sense. If there’s a streaming farm why am I not buying it for my artists that are not winning?” he quizzed.
